6 articles at #1
Of 15 smart-retail topics tracked in 2023, six ranked first on Google and seven ranked second, for terms like “smart price tags” and “digital warehouse”.
Driving SOLUM’s digital triumph
Client · SOLUM GlobalIndustry · TechnologyLocation · GermanyClient since · 2020Contact · Jonas Atayan, Marketing Project Manager
150 → 1,600Leads, before and after Twin Rams
9,445%Website traffic growth, 2019 to 2023
2% → 33%Email open rate
900 → 6,000+LinkedIn followers
About the client
SOLUM Global is a powerhouse in Electronic Shelf Label (ESL) technology, born as a spin-off from Samsung and now standing tall with a global footprint. With roots in South Korea, SOLUM has expanded across Germany, the USA and Japan, supported by an R&D center in India and manufacturing hubs across Asia and South America. Today it ranks among the top ESL providers in Europe and America, leading with Newton ESL.
The challenge
In 2020, SOLUM found itself at a crossroads. While they had the technology, they needed a boost in online visibility to outshine competitors and dominate the first page of search results. The mission was clear: drive more leads and make SOLUM the name on everyone’s lips in the ESL industry.
Twin Rams’ approach
- SEO: getting SOLUM’s website and content to dominate search results.
- Content creation: optimized articles and blogs that inform and engage.
- Social media management: LinkedIn, Facebook, Instagram, X and YouTube.
- Paid ads: targeted campaigns to capture high-intent traffic.
- Email marketing: funnels and newsletters that build relationships.
Results that speak volumes
SOLUM’s website surged to the top of Google, with several articles claiming the first and second positions for key ESL terms. Before Twin Rams, SOLUM generated about 150 leads in three years. Two years in, that number had grown to approximately 1,600. Email open rates climbed from 2% to 33%, and LinkedIn following grew from 900 to over 6,000.
SEO and traffic
Traffic that compounds.
Total website users grew from 6,063 in 2019 to 578,661 in 2023, an overall expansion of about 9,445%. Social traffic grew the most, and organic search showed the long-term payoff of SEO.
52 → 341 keywords
Ranking keywords grew more than sixfold in five months, and monthly clicks rose from 202 to 1,042.
15.8K → 81K
Organic visitors per year from 2020 to 2023, including a 213.9% jump in 2021.
Paid ads
From one lead a quarter to a lead engine.
SOLUM’s in-house Google Ads produced one lead every three months. We rebuilt targeting, ad copy and budget management, and the campaigns beat industry benchmarks within months.
1.3%CTR in 2020, against a 0.9% industry average
15.75%Conversion rate, against the usual 2–5%
12.5%CTR on France Search, against 2–3% for search ads
$20.92Cost per conversion in the UK, against a $70–100 B2B average
In Q1 2024 the campaigns delivered 362 leads at an average CPL of €20.88, and the best French brand campaign held a CPL of €2.99.
Native content
Featured on Entrepreneur.
Entrepreneur published and promoted two native articles for SOLUM, reaching the business and IT decision makers SOLUM sells to. 63% of readers were business and IT professionals, and 58% held management positions or higher.
36K+Combined page views
2:03Average time on page
0.29%CTR, 190% above benchmark
18,270+Views on the first article, against a 10–15K standard
Client contact
Jonas Atayan
Marketing Project Manager, SOLUM Global